{"id":6303,"date":"2026-10-01T16:13:36","date_gmt":"2026-10-01T23:13:36","guid":{"rendered":"https:\/\/spokane.wsu.edu\/news\/?post_type=tribe_events&#038;p=6303"},"modified":"2026-10-01T16:14:06","modified_gmt":"2026-10-01T23:14:06","slug":"monthly-spark60-educational-virtual-series-october-2026","status":"publish","type":"tribe_events","link":"https:\/\/spokane.wsu.edu\/news\/event\/monthly-spark60-educational-virtual-series-october-2026\/","title":{"rendered":"Monthly Spark60 Educational Virtual Series"},"content":{"rendered":"<p class=\"wsu-spacing-after--xxmedium\"><strong>Location: <\/strong>HUB (SAC 105)<\/p>\n<p>Watch live educational events in the HUB (SAC 105) hosted by Spark60. In his best-selling book, <a href=\"https:\/\/www.marctothec.com\/books\"><strong><em>For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be<\/em><\/strong><\/a>, award-winning marketer and University of Michigan professor Marcus Collins offers a street-tested, academically grounded framework for understanding the invisible forces that shape what we buy, what we do, and who we want to be. Drawing on a century&#8217;s worth of data and hard-won experience &#8211; from spearheading digital strategy for Beyonc\u00e9 to launching the Brooklyn Nets to driving iconic campaigns for Apple, Nike, McDonald&#8217;s, and Google &#8211; Collins reveals the cheat codes that the world&#8217;s most influential brands use to spark collective action. What emerges is a genuinely different way of thinking about influence, one that works whether you&#8217;re running a campaign, leading a team, or trying to build something that lasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch live educational events in the HUB (SAC 105) hosted by Spark60. In his best-selling book, \u201cFor the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be,\u201d award-winning marketer and University of Michigan professor Marcus Collins offers a street-tested, academically grounded framework for understanding the invisible forces that shape what we buy, what we do, and who we want to be.<\/p>\n","protected":false},"author":43028,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wsuwp_accessibility_report":[],"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[],"tribe_events_cat":[1522],"wsuwp_university_location":[],"wsuwp_university_org":[],"event_city":"Spokane","event_state":"WA","event_venue":"Kirk H. Schulz Academic Center","event_organizer":"ASWSUHS","event_organizer_email":"","event_organizer_phone":"","event_organizer_website":"https:\/\/spokane.wsu.edu\/studentaffairs\/hub\/student-leadership-involvement\/","event_website":"","event_cost":"","event_excerpt":"Location: HUB (SAC 105)\nWatch live educational events in the HUB (SAC 105) hosted by Spark60. In his best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, award-winning marketer and University of Michigan professor Marcus Collins offers a street-tested, academically grounded framework for understanding the invisible forces that shape what we buy, what we do, and who we want to be. Drawing on a century&#8217;s worth of data and hard-won experience &#8211; from spearheading digital strategy for Beyonc\u00e9 to launching the Brooklyn Nets to driving iconic campaigns for Apple, Nike, McDonald&#8217;s, and Google &#8211; Collins reveals the cheat codes that the world&#8217;s most influential brands use to spark collective action. What emerges is a genuinely different way of thinking about influence, one that works whether you&#8217;re running a campaign, leading a team, or trying to build something that lasts.","start_date":"2026-10-20 08:30:00","end_date":"2026-10-20 09:30:00","_links":{"self":[{"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/events\/6303"}],"collection":[{"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/users\/43028"}],"replies":[{"embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/comments?post=6303"}],"version-history":[{"count":2,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/events\/6303\/revisions"}],"predecessor-version":[{"id":6306,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/events\/6303\/revisions\/6306"}],"wp:attachment":[{"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/media?parent=6303"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/tags?post=6303"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/tribe_events_cat?post=6303"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/wsuwp_university_location?post=6303"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/spokane.wsu.edu\/news\/wp-json\/wp\/v2\/wsuwp_university_org?post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}