Monthly Spark60 Educational Virtual Series
October 20 @ 8:30 am - 9:30 am
Location: HUB (SAC 105)
Watch live educational events in the HUB (SAC 105) hosted by Spark60. In his best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, award-winning marketer and University of Michigan professor Marcus Collins offers a street-tested, academically grounded framework for understanding the invisible forces that shape what we buy, what we do, and who we want to be. Drawing on a century’s worth of data and hard-won experience – from spearheading digital strategy for Beyoncé to launching the Brooklyn Nets to driving iconic campaigns for Apple, Nike, McDonald’s, and Google – Collins reveals the cheat codes that the world’s most influential brands use to spark collective action. What emerges is a genuinely different way of thinking about influence, one that works whether you’re running a campaign, leading a team, or trying to build something that lasts.
